Winning Requires Strategy
There are countless product awards in all imaginable categories, areas and sectors. Each award has its own special characteristics, as well as its own advantages and disadvantages. Independent experts – the jurors – assess and evaluate the submitted products and concepts. Although the award-winners always enjoy receiving positive feedback for their work, the benefits of product awards go far beyond personal recognition. Awards can give potential customers or buyers a sense of trust and perhaps even that extra bit of confidence they need to make the purchase. Inside your company, they can also be a valuable tool for staff empowerment and development. In this context, awards offer an objective framework for employee motivation and recognition – independent of the management’s own decisions and opinions.
Our consulting services can help you master the strategic use of this attractive marketing and communication tool. We look forward to hearing from you!